Estimating your assets value:

Typically, one of the first questions a business owner will ask me is, “how much will the assets bring at an auction”. After taking the time to review the assets, the auctioneer should give the client a conservative estimate of the sale based upon his experience and the current market trends. It is important that the company give realistic expectations so the seller can make informed decisions based on their best interest.

Compensation and Expenses:

Is the company you are considering working for you or against you? The agreement you decide may determine this.

A business owner should carefully consider how the auction company is compensated. The most common commission structures include: straight commission, outright purchase of assets, guaranteed base with a split above to both auctioneer and seller, guaranteed base with anything above going to auctioneer or a flat fee structure.

In a straight commission structure, the company is paid an agreed upon percentage of the total sale.

In an outright purchase agreement, the auctioneer simply becomes your end buyer. The company purchases your assets and relocates them. While this can be an option in some unique situations, keep in mind that they will want to purchase your assets at a very reduced price to make a profit at a later date.

In a minimum base guarantee, the auction company guarantees the seller that the auction will generate a minimum amount of sales. Anything above that amount either goes to the auction company or split with the seller. While a seller might feel more comfortable doing an auction knowing that he is guaranteed a minimum amount for his sale, keep in mind that it is the best interest of the auction company to secure a minimum base price as low as possible in order reduce their financial liability to the seller and secure higher compensation for the sale.

In a flat fee structure, the auctioneer agrees to show up for the sale and call the auction. There is no incentive for the auctioneer to get the best prices for your assets. The auction company is compensated regardless of the outcome of your sale.

What is the best option for business owners? In my experience, an agreed upon straight commission structure. This puts the responsibility on the auction company to offer the best outcome for everyone involved. There is an incentive for the auction company to work hard for both parties, set up and run a professional sale, get the highest bid and sell every item on the inventory. Successful auctions translate to a higher bottom line for both the seller and the auction company.

Auction Expenses:

In most auction agreements the expenses to conduct an auction are passed to the seller. If the auction company pays for the expenses, it is simply absorbed in higher commission rates.

All expenses should be agreed upon in advance in a written contract. Typical expenses will include the costs of advertising, labor, legal fees, travel, equipment rentals, security, postage and printing. A reputable auction company will be able to estimate all expenses based upon their experience in previous auctions. An agreement should be actual costs charged as expenses, not an estimated amount.

Advertising is typically the highest cost in conducting an auction. The auction company needs to set up an advertising campaign that will promote the sale to its best advantage and not overspend to simply advertise the auction company.

Once the auction is complete, the auction company should provide a complete breakdown of all expenses to the seller, including copies of receipts within the auction summary report.

Buyer’s Premium:

What is a buyer’s premium? If you attend auctions regularly, you are very familiar with this term. The auction company charges a fee to the buyer when they buy an item at auction.

The buyer’s premium has been around since the 1980′s and is standard auction practice. It was first used by auction houses to help offset costs of running brick and mortar permanent auction facilities. Since then, it has spread to all aspects of the auction industry. It is prominent in online auctions and allows auction companies to cover added expenses incurred from online sales.

It is the responsibility of the auction company to provide clear disclosure of the buyer’s premium to both the buyers and the sellers. Those not familiar with auctions are often taken back by the buyer’s premium. They looked upon it as an under handed way for the auction company to make more money. Reputable auction companies will provide full disclosure within the auction contract, advertisement and bidder registration.

Typically, an auction company will charge online buyers a higher buyer’s premium percentage than those attending an auction in person. Extra fees are incurred with online bidding and are charged accordingly to online buyers. This provides the seller a level playing field for both online buyers and those attending the auction in person. Without the buyer’s premium, there is no way to do this.

Pre-Sales:

We’ve all been there. We’re looking forward to attending an auction only to find that some items were sold prior to the auction date.

As an auctioneer with over thirty-six years of experience, I can honestly state that pre-sales will hurt an auction. When a company decides to liquidate their assets, it is easy to sell off high-end pieces of equipment through online sources, equipment vendors or to other businesses. The seller receives instant cash and avoids paying a commission to an auction company.

Auctioneer’s find themselves appearing to acting in a self-serving capacity when potential clients say they are planning to sell off parts of their inventory prior to an auction. It’s hard not to consider the auctioneer’s commission when they warn you not to pre-sell anything. Yes, the auctioneer wants to earn a commission on those sales but it is more important that the auctioneer protect the sale from potential negative backlash that comes from pre-selling. The buying public knows when an auction has been “cherry picked” prior to the sale and it reflects in their bidding. It becomes a sale of “leftovers” and that impacts prices.

A buyer who purchases prior to the auction usually does not attend the sale. They already bought equipment at a good price with no competition. If they do attend the auction, they tend to let others know of their great pre-sale purchases which again, impacts prices and the overall excitement of the sale.

It is important to understand that auctions work best with a complete inventory. You want competition on your higher end equipment. The easy to sell items make it possible to gain respectable prices for hard to sell items.

When a business owner decides to liquidate their equipment assets, there is only one opportunity to do it right. Hiring a reputable auction company will assist you with a professional, orderly and timely liquidation.

Are you tired of working for someone else, always working more but never getting paid more? Are you tired of never being able to show up for your child’s school events, because you have a boss breathing down your neck?

Millions of Americans are starting their own Home Based Business. It doesn’t matter if you are young or old, have a masters degree or a high school diploma. You could start your own home-based business tomorrow with very little start up cost. I’m going to give you a few reasons why you should do this.

1. More time with family – Isn’t this what we all really want. Think about this. You work 9-5. This is eight hours a day spent with your boss and coworkers, not counting the hour it took you to get to work and back home. You arrive home at 6pm. Your kids are so excited to see you. They want to tell you about their whole day at school, but you still need to cook dinner. After you have all eaten and maybe watched a television program together, it’s time to put the kids to bed. It’s now 8:30 pm. You read the kids a short bedtime story. They quietly drift off to sleep. You look at their precious little faces, and your heart aches that you don’t get to spend more quality time with your family. Why should you have to give your boss and coworkers the best part of you.

If you’re a parent with a traditional 9-5 job, this is probably something you deal with everyday. You go to work day in and day out, spending the best part of the day with your boss and coworkers. You are left with just a few short hours when you get home every evening to spend time with your kids and husband while in between you are trying to cook dinner. This isn’t how it should be, but you ask yourself what else can you do? You are stuck in the daily grind of your job. You still have bills to pay and groceries to buy. Why not think about starting your own home based business.

You don’t have to be worried about quitting your current job to do this. Get on the internet and start looking. You will be overwhelmed at first, but sort through and find what interests you the most and start from there first. A home-based business can offer you the quality time with your family you truly deserve.

2. Flexibility- How many people can honestly say they go to work in their PJ’s every morning, take a break whenever they feel like it, and run errands whenever they want to? A home-based business can offer you this kind of flexibility. Most people can’t afford to quit their day job to start a new business, but that’s ok. Here’s where the flexibility part begins to play in.

Most home-based businesses can be started on a part time basis. You may only work your business a few hours a week. It’s not the quantity of time, it’s the quality of time you put into it that matters. Work your business whenever it fits into your schedule. It may be late after the kids go to bed or it may be early before anyone gets up. You decide!

3. No Boss- Do you ever get tired of punching a time clock, someone constantly looking over your shoulder, telling you when and where to take break? With your own home-based business, your the captain of this ship. You are the boss. This means you are going to have to be disciplined. No one is going to do it for you. Just because you are at home doesn’t mean you can spend six hours a day watching your favorite soap opera.

Write down some goals in the beginning. This will help keep you focused as you grow your new business. Always know your “why”. You may stray from time to time but this will help keep you on the right path. You’re the boss now. You have to be responsible.

4. No Commuting- How would you like to save the money you spend every week on
gas and use it towards a vacation. The average american is spending anywhere between $2.15-$3.00 per gallon of gas. What if you are driving sixty to a hundred miles round trip to work. Look at the money you could be saving in gas alone if you do not have to commute.

Plug in the numbers and see for yourself what kind of savings you could have.
Not only are you going to be saving on gas, but the wear and tear on your car. You probably won’t need to replace your tires as often. This all adds up quickly.

5. Financial Stability- Do you avoid checking your mail because your afraid there
may be a bill inside? Does your phone ring off the hook because creditors are hounding you? If this sounds like your life, you may want to think about starting your own home based business. Starting your own business can give you that extra income you need to pay off some bills without quitting your current job. Once you get your feet on the ground, if you are willing to give your business 1-3 years for growth, you could surpass your current income while saving in other areas.

Most americans carry $8-$10,000 worth of credit card debt. Almost anyone can get a credit card these days. Most people should only have one credit card for emergencies. Think about getting one with only a small credit line. If you only have a $1,500 credit limit, you can probably handle this. If you have one with a $5-$10,000 credit limit, you can get in over your head before you know it.

Financial freedom is something we all dream about, but for most of us it’s not going to happen with our current jobs. The right home-based business has the ability to offer you and your family the financial freedom we all long for.

6. No Daycare- Wouldn’t it be a great feeling each morning to wake up and know
your children are going to be with you and not some stranger all day. This is one of the hardest decisions we as parents have to make after having children. Having a home-based business allows you to stay home with your children full time. You will be the one to hold them when they are sick, see their first steps, and hear their first words.

If you are one of the lucky parents who are fortunate enough to have friends or family who can watch your children when you are at work, great! But most parents aren’t that lucky. You have to rely on daycare to take care of your children when you’re at work. You try and tell yourself, ok, these are licensed staff members I am leaving my children with. But the thoughts of leaving them with strangers at all, makes you sick. Maybe your kids cry everyday when you leave them. That makes for a long, guilt-ridden day at work. I say this because I have been there and know what it feels like.

Your kids are going to get sick from time to time, but the odds of them getting sick as often if they are home full time with you are much less than if they are in daycare everyday. This means no calling into work, telling your boss you can’t come in because you have a sick child. You will be home with your child to comfort him or her when they are sick, play with them, and take care of them when they are hurt. This is priceless and no can do it better than you.

7. Tax Advantages- Many people don’t realize the tax advantages offered with a home-based business. I definitely do not claim to be a tax expert, but there are many common things which can be deducted depending on what your business is.

Just to mention a few, advertising, business miles, supplies, business building information, ex. audiocassettes, DVDs, just to name a few. If you decide to be one of the millions of Americans to start a home-based business, talk with your tax advisor. He or she will be able to give you more specific information about what deductions are available to you.

I hope by writing this, I have opened your eyes to the many possibilities a Home Based business can offer you. Good luck in your decision to start your own business!

Starting and running a small business can be an exciting opportunity for anyone. But far too many small business owners overlook the importance of advertising as a revenue driver. The fact is that advertising is the engine that drives global business, representing around $500 billion annually. But even though major international companies have been consistently advertising, demonstrating their recognition of its importance, the small and local business market has been slow to catch on.Either these small and local businesses either are not advertising at all, or, when they do, they make considerable mistakes doing so. After all, small business owners are not typically trained in the details of marketing, so they are deprived of the basic understanding of how to create an effective advertising campaign. And to make matters worse, most small businesses don’t con side the importance of learning how to advertises, or how to engage outside help to be successful.So what often happens is that, after a few negative ad campaign experiences, many small and local businesses cease advertising, and struggle to find other ways to promote their business. A phrase commonly heard among this crow goes something like “advertising just doesn’t work for our business.”Worse yet are the small businesses who get mediocre results from their advertising. They may be aware that something is wrong, but are unable to identify what exactly it is that is limiting their effectiveness. There’s a famous saying on the subject that goes something like “I know half of my advertising is wasted, I just don’t know which half.” This notion is particularly important for small and local businesses, because they can’t afford to waste the budget that they have spent on advertising. That’s why it’s crucial for small businesses to recognize the common mistakes they need to avoid, so their ad campaigns can be as successful as possible.Some mistakes include not recognizing who they are advertising to, and, as a result having a weak message that doesn’t resonate with anyone. Another very common problem is lack on constancy in the message of the ad and the destination website where an ad points. Finally, many small businesses neglect to take advantage of capturing leads and following up with them, even though the technology and the systems are so readily accessible.Small, local business advertising is easy to do. You just need to understand some basic rules, and know what mistakes to avoid. To help small business owners who are looking for help, I’ve prepared a report on 7 mistakes local businesses should avoid in their advertising. If you think it would be useful for your business, you can get access to it at http://baeronmarketing.com/7mistakes. Remember that advertising is a vital part of the economic success of most businesses. Don’t overlook the importance of budgeting for and constantly promoting your business to both prospects as well as your current clients.