Auction Listings Are Vital to the Success of Fundraising Auctions

Fundraising Auction Tip: You should always provide potential bidders with a printed Auction Listing of both your Live and Silent Auction items at any Fundraising Auction. A printed Auction Listing is vital for several reasons:

An Auction Listing informs bidders of the order of sale, and what is coming up next. If you keep your bidders guessing, they will simply not bid.

If bidders are not 100% certain of what they are bidding on, they will not bid. A printed Auction Listing should answer any and all questions about what is being sold in order to encourage bidders to bid as much as possible.

Bidders often need time to plan their bidding strategies, especially on multiple and/or larger value items. A printed Auction Listing helps them to do that.

Couples often need time to consult with each other about what they are willing to spend on something. A printed Auction Listing helps them to do that.

Potential bidders need to know the specifics, the benefits, and the restrictions on any item they are going to bid on, especially on travel and/or other higher value items. A printed Auction Listing should answer all of their questions, in writing.

After bidders see that they have lost an item to another bidder, a printed Auction Listing makes it easier for them to re-strategize on what else they can bid on.
Printed Auction Listings generally come in 3 forms:

Printed in the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-inserted into the Event Program or Auction Catalog.

Printed on loose sheets of paper and hand-delivered to all attendees, or left on each dinner table in the room.
Auction Listings cost practically nothing to produce and they can make the difference between the success and failure of a Live and Silent Auction. You should never conduct a Fundraising Auction without one.

A Case Study

Let me share a real-life experience with you. Once I was hired to conduct a Fundraising Auction for a nationally renowned organization. The event was held in a major hotel, in one of the country’s largest cities, with several hundred “black tie” participants attending. It was an extremely professional event, with the music, singing, lighting, speeches, and awards all perfectly timed and choreographed. Everything was done to perfection… exception the Fundraising Auction.

Although I had signed an agreement to serve as their Auctioneer nearly one year in advance of the event, no one bothered to contact me for any advice or help. Approximately one week prior to the Auction date, I contacted the group to see if they had replaced me with another Auctioneer. But they said that I was still their man.

Upon arriving at the event I asked for a copy of the Auction Listing. I was told that there were none. I’m not sure whether they felt that the Auction Listing wasn’t necessary, or whether someone forgot to have them printed. This was never made clear. When I asked what I was to use at the podium, I was told to copy the list of Live Auction items from a committee member’s computer. It took me about 30 minutes to copy three pages of hand-written notes in order to prepare for my role as their Auctioneer.

I knew that they had created a PowerPoint program showing the various Live Auction items. When I asked whether the PowerPoint slide order corresponded to the order of sale I had copied from the committee member’s computer, I was met with a blank stare. The committee member left to check the slide order, and returned to let me know that the slide order did not correspond my notes, and he provided me with the correct slide order… hand-written on a paper napkin. This forced me to re-arrange my three pages of hand-written notes before taking the podium.

There was a Live Auction Table with descriptions of the Live Auction items that were to be sold, but the table was not clearly marked, and it received significantly less attention than the Silent Auction Tables, which were clearly identified. Since the Live Auction Table was located adjacent to the “Raffle Table”, it appeared that most people thought it was part of the raffle and therefore paid very little attention to it.

According to the event program (which did not include an Auction Listing), I knew approximately when I was to begin the Live Auction. At the designated time the Master of Ceremonies announced the start of the Live Auction to the several hundred people in attendance, and introduced me as Auctioneer. As I approached the podium I realized that photographs of award winners were still being taken… directly in front of the podium where I was to stand… which required me to stand aside for several minutes until the photographers were done. Can we say “awkward moment”?

As the photographers cleared, I approached the podium and began my Live Auction introduction. Approximately one minute into my introduction, the “Raffle Committee” approached the podium and stopped my Live Auction Introduction in order to pull the 8 or 9 Raffle Winners. These drawings lasted about 5 minutes. Upon it’s conclusion I was allowed to resume the start of the Live Auction.

When standing at the podium two intense and extremely bright spotlights were pointed directly at the podium. The lights were so bright that I literally could not see the center 1/3 of the room. I could see the tables on the right, and on the left, but was totally blinded when looking straight ahead. It took perhaps five minutes before the spotlights were turned off.

While at the podium and describing Lot #1, I had to ask someone to start the Lot #1 PowerPoint Slide… because apparently no one was assigned that job.

So with only the Auctioneer’s verbal description, and a PowerPoint slide, it appeared that few people in the room had any idea about what we were selling… or when we were selling it… until it was announced by the Auctioneer. As a result, bidding was extremely light and the final results fell several thousands of dollars short of where they should have been
The learning experience is this:

The Live Auction is where you place your better items, and where the real money should be made at any Fundraising Auction. Let bidders know as far in advance as possible what you will be selling, and the order of sale, so they can get excited about the Auction, and plan their bidding strategy accordingly.

Auction Listings are absolutely vital to the success of both Live & Silent Auctions. In my opinion, revenues at this Auction fell thousands of dollars short of where they should have been, because no Auction Listing was provided to the guests.

If bidders are not perfectly clear on what is being sold, including both the item’s specifics, benefits, and restrictions, they will not bid.

When you have a committee of volunteers, especially volunteers having full time jobs and/or very busy schedules, the services of a professional Fundraising Auctioneer can help to keep the committee on track.

And once you retain the services of a professional Fundraising Auctioneer… use the services that you are paying for.

Home Based Business – 7 Reasons to Start One

Are you tired of working for someone else, always working more but never getting paid more? Are you tired of never being able to show up for your child’s school events, because you have a boss breathing down your neck?

Millions of Americans are starting their own Home Based Business. It doesn’t matter if you are young or old, have a masters degree or a high school diploma. You could start your own home-based business tomorrow with very little start up cost. I’m going to give you a few reasons why you should do this.

1. More time with family – Isn’t this what we all really want. Think about this. You work 9-5. This is eight hours a day spent with your boss and coworkers, not counting the hour it took you to get to work and back home. You arrive home at 6pm. Your kids are so excited to see you. They want to tell you about their whole day at school, but you still need to cook dinner. After you have all eaten and maybe watched a television program together, it’s time to put the kids to bed. It’s now 8:30 pm. You read the kids a short bedtime story. They quietly drift off to sleep. You look at their precious little faces, and your heart aches that you don’t get to spend more quality time with your family. Why should you have to give your boss and coworkers the best part of you.

If you’re a parent with a traditional 9-5 job, this is probably something you deal with everyday. You go to work day in and day out, spending the best part of the day with your boss and coworkers. You are left with just a few short hours when you get home every evening to spend time with your kids and husband while in between you are trying to cook dinner. This isn’t how it should be, but you ask yourself what else can you do? You are stuck in the daily grind of your job. You still have bills to pay and groceries to buy. Why not think about starting your own home based business.

You don’t have to be worried about quitting your current job to do this. Get on the internet and start looking. You will be overwhelmed at first, but sort through and find what interests you the most and start from there first. A home-based business can offer you the quality time with your family you truly deserve.

2. Flexibility- How many people can honestly say they go to work in their PJ’s every morning, take a break whenever they feel like it, and run errands whenever they want to? A home-based business can offer you this kind of flexibility. Most people can’t afford to quit their day job to start a new business, but that’s ok. Here’s where the flexibility part begins to play in.

Most home-based businesses can be started on a part time basis. You may only work your business a few hours a week. It’s not the quantity of time, it’s the quality of time you put into it that matters. Work your business whenever it fits into your schedule. It may be late after the kids go to bed or it may be early before anyone gets up. You decide!

3. No Boss- Do you ever get tired of punching a time clock, someone constantly looking over your shoulder, telling you when and where to take break? With your own home-based business, your the captain of this ship. You are the boss. This means you are going to have to be disciplined. No one is going to do it for you. Just because you are at home doesn’t mean you can spend six hours a day watching your favorite soap opera.

Write down some goals in the beginning. This will help keep you focused as you grow your new business. Always know your “why”. You may stray from time to time but this will help keep you on the right path. You’re the boss now. You have to be responsible.

4. No Commuting- How would you like to save the money you spend every week on
gas and use it towards a vacation. The average american is spending anywhere between $2.15-$3.00 per gallon of gas. What if you are driving sixty to a hundred miles round trip to work. Look at the money you could be saving in gas alone if you do not have to commute.

Plug in the numbers and see for yourself what kind of savings you could have.
Not only are you going to be saving on gas, but the wear and tear on your car. You probably won’t need to replace your tires as often. This all adds up quickly.

5. Financial Stability- Do you avoid checking your mail because your afraid there
may be a bill inside? Does your phone ring off the hook because creditors are hounding you? If this sounds like your life, you may want to think about starting your own home based business. Starting your own business can give you that extra income you need to pay off some bills without quitting your current job. Once you get your feet on the ground, if you are willing to give your business 1-3 years for growth, you could surpass your current income while saving in other areas.

Most americans carry $8-$10,000 worth of credit card debt. Almost anyone can get a credit card these days. Most people should only have one credit card for emergencies. Think about getting one with only a small credit line. If you only have a $1,500 credit limit, you can probably handle this. If you have one with a $5-$10,000 credit limit, you can get in over your head before you know it.

Financial freedom is something we all dream about, but for most of us it’s not going to happen with our current jobs. The right home-based business has the ability to offer you and your family the financial freedom we all long for.

6. No Daycare- Wouldn’t it be a great feeling each morning to wake up and know
your children are going to be with you and not some stranger all day. This is one of the hardest decisions we as parents have to make after having children. Having a home-based business allows you to stay home with your children full time. You will be the one to hold them when they are sick, see their first steps, and hear their first words.

If you are one of the lucky parents who are fortunate enough to have friends or family who can watch your children when you are at work, great! But most parents aren’t that lucky. You have to rely on daycare to take care of your children when you’re at work. You try and tell yourself, ok, these are licensed staff members I am leaving my children with. But the thoughts of leaving them with strangers at all, makes you sick. Maybe your kids cry everyday when you leave them. That makes for a long, guilt-ridden day at work. I say this because I have been there and know what it feels like.

Your kids are going to get sick from time to time, but the odds of them getting sick as often if they are home full time with you are much less than if they are in daycare everyday. This means no calling into work, telling your boss you can’t come in because you have a sick child. You will be home with your child to comfort him or her when they are sick, play with them, and take care of them when they are hurt. This is priceless and no can do it better than you.

7. Tax Advantages- Many people don’t realize the tax advantages offered with a home-based business. I definitely do not claim to be a tax expert, but there are many common things which can be deducted depending on what your business is.

Just to mention a few, advertising, business miles, supplies, business building information, ex. audiocassettes, DVDs, just to name a few. If you decide to be one of the millions of Americans to start a home-based business, talk with your tax advisor. He or she will be able to give you more specific information about what deductions are available to you.

I hope by writing this, I have opened your eyes to the many possibilities a Home Based business can offer you. Good luck in your decision to start your own business!

Real Estate Auctions – The New Land Rush

On a sunny afternoon in Florida, an energetic crowd gathers on the lawn of a high end luxury estate. A loud and eager banter between an auctioneer, a group of bidders and bidder assistants fills the air. For several minutes the auctioneer asks for the next highest bid and the bidders respond. Suddenly the bidders grow silent. The high bidder holds his breath in anticipation of winning the auction. The auctioneer calls for one more bid. In a loud clear voice which rolls over the audience he says, “Fair warning, last chance” the auctioneer pauses, “SOLD!” And in less than 10 minutes another multimillion dollar estate has changed owners.

Successful real estate auctions like the one above are happening all over North America and the Caribbean. Recently real estate auctions have been on the rise, the increase in popularity is partly driven by growing inventories and fading buyer confidence. Properties that were selling in weeks using traditional methods are now languishing on the market unable to attract buyers even as seller’s lower prices. Many say the real estate boom is over but savvy buyers and sellers are profiting from real estate auctions.

Real Estate Auctions Work in Up or Down Markets.

Regardless of trends or market cycles, real estate auctions provide an open and transparent process for buyers and sellers. Properly conducted real estate auctions attract ready and willing buyers and motivate them to act now.

The auction method removes the “wait and see” attitude which serves to further depress real estate values. Buyers are always concerned about overpaying. Buyers gain confidence with their purchases at real estate auctions because they can see what others are willing to pay.

When market demand is high and inventories low, real estate auctions can deliver selling prices well above what a willing seller would have accepted in a negotiated private treaty sale. In good selling climates many property owners using traditional real estate methods; negotiating with one buyer at a time, leave thousands of dollars of equity on the table. During up markets real estate auctions are the best way to establish top market price.

Evaluating Your Real Estate for Auction

Not every property or seller for that matter makes a good candidate for auction. First of all sellers must be ready to sell now and for the current market value. Also a real estate auction will not fix problems caused by a downturn in market value of your property, if you owe more than a willing buyer will pay, be prepared to come to closing with your check book.

Properties that do well in real estate auctions have a high uniqueness factor. Ask your self, “What makes my property different from most others?” Maybe you own a resort property or high end luxury home, commercial properties and land do very well at auction. Real estate auctions thrive on uniqueness. If your property is like everyone else’s, the best thing you can do is offer the most competitive price.

Most importantly sellers must be reasonable about setting a minimum bid. A seller must look at the lowest, most current comps and price below that to generate the interest and urgency necessary for a successful real estate auction. Once the auction begins and qualified bidders start competing against one another you can watch the selling price increase.

Locate a Qualified Real Estate Auctioneer

Start by checking with the National Auctioneers Association, the best real estate auctioneers belong to this organization. These real estate auctioneers are well trained and adhere to a standard of practice and a code of ethics. Many attend the annual International Auctioneers Conference where the latest techniques and innovations in the real estate auction industry are presented.

Find out if the company you are interviewing is a full time real estate auction firm. Many real estate agents are getting auction licenses yet have no experience with the auction method of marketing. Conducting a successful real estate auction is nothing like (private treaty) traditional real estate sales. Go with a real estate auction pro.

You’re probably better of with an auction house that specializes in real estate auctions. There are many qualified auctioneers who have generations of experience selling personal property; furniture, dishes, lawn equipment and the occasional rare painting. Selling real estate at auction is a complex matter that should only be attempted by full time experienced real estate auction professionals.

Commissions and fees may vary, sellers must pay all marketing expenses up front and buyers typically pay 10% of the sales price to the auctioneer of which a share goes to participating real estate agents.

Types of Real Estate Auctions

Auctions are effective because they create a seller’s market. Professionally conducted real estate auctions create urgency, a reason to buy today and competition for the property. Terms and conditions of sale are established ahead of the auction. Real estate auctions will follow one of these three approaches:

Absolute Auction

The property is sold to the highest bidder regardless of price- using this process often returns the highest sale price.

Minimum Bid Auction

Seller agrees to sell at or above a published minimum bid price – this method is useful for internet auctions.

Seller Confirmation or Reserve Auction

With a reserve auction, the seller “reserves” the right to accept or decline any bids usually within 48 hours of the auction. Reserve auctions are used when there is a lien on the property from a lender or a court ordered sale with a minimum selling price.